By: Stefanie Epler, Copywriter. Find the right influencers. It has a custom-branded influencer app to connect with influencers via the platform. co To help you out, we have put together this short guide explaining which metrics you need to track in order to evaluate the performance of your campaigns. When possible, avoid asking influencers to play a role in your campaign immediately after following them. Hubspot found that Instagram is the most popular platform for influencer marketing, yet Facebook is the most effective for influencer campaigns (Baker). Send influencers a brief with information on your brand and campaign. To measure the increase in traffic, you can use tools like Google Analytics. IMAI Pros. 1. youtube marketing agencies. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. 3. 10. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. Step 1: Set Clear Goals. Look beyond follower counts to assess engagement. Metrics are the quantitative indicators that help you measure the results of your influencer campaign. That way, you can have an idea of what numbers you should be aiming for with your KPIs. In this brief, outline: The goals and focus of your campaign. Engagement is one of the most important KPIs to track in order to determine the performance of your influencer marketing campaign. Step 3: Attracting the Right Influencers and Creating Powerful Content. 99/yearSet your TikTok influencer marketing campaign goals and budget. The formula for calculating CPC is: Cost-Per-Conversion = Total Cost of Campaign / Number of Conversions. ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. The altmetric score obtained from can be used to measure each paper’s number of mentions in social web tools such as Twitter, Facebook, and Wikipedia, which can provide valuable insights on how a specific influencer marketing paper is being used and shared around the world (Guo et al. Leverage Dedicated Landing Pages. Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Measurement, Sales Material Generation, Audience & Industry Research, Real-time Reporting Channels: Facebook, YouTube, Instagram, TikTok, Twitch Steering the influencer landscape in 2023, Brandwatch Change Makers offers an unprecedented. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1. By constantly refining your approach, you can polish and perfect your micro influencer campaigns in the future. Carusele. Breaking Down the Influencer Marketing ROI Formula. Step 3: Find relevant influencers. Influencity. Add your perspective. Website traffic is easily the first influencer marketing KPI that can help you determine the success of your marketing efforts. Grin capitalizes on the genuine influence of influencers. In this section, we will explore the importance of data in measuring KPIs and various tools and methods available for accurate measurement. Through the superb AI-powered influencer discovery, campaign management workflows, and robust AI-powered sentiment analysis, EMV, deep engagement data, and other reporting capabilities, you will attract the most fitting influencers to promote and elevate the sales of your brand. Setting overarching goals will guide you toward the right key performance indicators (KPIs) and metrics to accurately assess your influencer campaigns and make improvements faster. Reach out to TikTok influencers and brief them about your campaign. 05 for every dollar of paid media, RhythmOne reported in its "Influencer Marketing. With Storyclash’s free influencer search tool, you can research Instagram influencers that are talking about your brand. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M's style all by themselves. To measure your influencer campaign performance and ROI, you need to use tracking tools and analytics that can capture and report the data you need. Recent research says that the top metrics used to measure the “success” of an influencer campaign are: Engagement (77%) Clicks (65%) Sales (53%) All three metrics are totally worth tracking. Pepsi, Mediacom, Revlon, National Geographic, and others. In today’s article, we will. Carusele, a leading influencer marketing agency, was founded in 2015 with a mission to deliver guaranteed results to top brands and retailers in the US. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. 10-$0. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign. Brands are set to spend up to $15 billion on influencer marketing by 2022. PR professionals have always struggled to identify hard metrics and tend to tack on more “fluff” metrics like “potential impressions” or quantify placements based on dollars for the equivalent ad space. Meltwater: Best Influencer Marketing Platform. You can set it up to measure metrics like the ones listed below for a specific date ranges. This will help you craft a pitch – if creating and sharing blog posts on Twitter is what works best for a certain influencer, that’s probably what she should do when working with your brand. Qualify your campaigns with meaningful ROI metrics such as earned media value, engagement rate and sentiment to successfully track and evaluate the value of your influencer relationships over time. Our in-house measurement style is designed to take into account the value of a viewer’s engagement with our campaign content, rather than merely showing the volume of that engagement. When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. By Jack Neff. To calculate your ROI, you can use. Use a TikTok influencer marketing strategy to complete these main goals: 1. creator fees) / Total impressions of the campaign. 365225@email4pr. For exanmple, an influencer campaign for Gap featuring Katie Rodgers of Paper Fashion and Pari Ehsan of Paridust – who each have over 600K and 200K followers on Instagram respectively – helped the retailer achieve an EMV of $18. Grin customizes its pricing to match its clients’ needs. Carusele. Every influencer marketing campaign is unique. So the sooner you start to Crawl-Walk-Run, the better you manage the measurement of essential business KPIs, the more both you and your company will benefit as a result. NinjaOutreach: Best for Outreach CampaignsInfluencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. Campaign CPI = Total cost of the campaign (i. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. Measuring brand awareness and reputation involves gathering data from various sources and channels to assess the brand’s visibility, reach, and impact. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. Brandwatch Influencer Marketing Software. So you’ve got your campaign type, audience, and platforms figured out. Measuring Success: The Influencer Way. Key features. 5. 2. ROI Tracking Sheet. This means that an engagement of 3% could be good for Fashion influencers, but different value could be good for Fitness influencers. The Brand Guide to Full-Funnel Influencer Marketing Metrics. Influencer agency adopts brand lift metrics across campaigns to address measurement challenges. The social media and influencer team started by assessing their known roster of influencers based on past performance when mentioning amika, as well as, competitive brands and key trends related to their. Measuring ROI is an essential part of successful influencer marketing. When creating your influencer marketing campaign, you need to properly decide what metrics you should look for in regards to the influencer in order to ensure. The formula for influencer marketing ROI is: ROI = (Revenue - Cost) / Cost x 100%. BuzzSumo, Upfluence, AspireIQ, Grin, Klear, CreatorIQ, Google Analytics, Hootsuite, and Traackr. Tracking CPC is especially important for paid marketing campaigns, as it allows marketers to identify which campaigns, ad sets, or keywords deliver the best conversion results. Doing so builds a strong bond and keeps your campaign on the right track. A higher reach. To test the effectiveness of this common form of measurement, a recent study conducted by The Outloud Group, observed 150,000 users and their response to 158 influencer marketing campaign videos on YouTube. 1 – Manually track influencer data. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. Although these numbers might look static and have a direct correlation to the actions your influencer takes, there are still many factors at play. Measuring success should start with the brand giving indication of what their vision for a successful campaign looks like. Share the guidelines with your agency partners and align on the use of the guidelines’ definitions and calculations for organic campaign measurement and reporting. Run & Measure Campaigns. Yet there remains a lack of transparent, independent and. Agencies. This includes metrics such as reach, engagement, and conversions. March Madness is in full swing. Xabier Vicuña. Reach indicates the number of people who see your influencer’s content. Influencer marketing is a modern twist on celebrity endorsements, leveraging social media. Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023. Whether you’re looking to boost brand. Monitor and measure results. Manage Instagram Relationships. Its focus is as much on creating content as it is on distributing that content. Managers do this better with the help of influencer marketing software that provides influencer lists and engagement metrics. The objectives of the two marketing tactics also differ: seeding marketing campaigns aim to trigger cascades of information through a social network (e. Country or region: Filter your search based on where the majority of a creator's audience is. To measure the increase in traffic, you can use tools like Google Analytics. You need to collect and monitor the data from the KPIs that you defined earlier, and compare them with. Want to know how to improve your brand’s influencer marketing campaign? We have a great blog post for you that is only a click away! Deep Dive into Reddit Ad. Monitor and measure halo implications of influencer activity on non-influencer tactics. If raising your brand awareness is a goal, track different metrics such as post reach, social media content impressions on the branded posts of the influencer’s post. The aim of an influencer relationship management strategy is to develop an. The COVID-19 pandemic fueled significant growth in influencer marketing. Measuring Influencer Marketing: Steps by Step. Set your goals & strategy. An individual influencer goal would detail the minimum amount the person would generate within that time frame. Here are a couple of KPIs you can set while planning your influencer marketing campaign: 1. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. Setting campaign goals for your influencer marketing helps you decide what success looks like. 1. 3. Now, you should have a good understanding of how to track the results of your influencer marketing campaigns. To effectively measure and analyze influencer marketing campaigns, use platforms that track key metrics, establish clear objectives, set benchmarks, track metrics consistently, compare influencer. Engagement rates, impressions, return on investment, CPA, CTR, and ad spend might be more important for you. A high engagement rate indicates that the content is resonating with the audience and generating interest, while a low engagement rate may indicate that the content is not as effective in capturing the audience's attention. To maximize your campaign’s return on investment (ROI), you’ll want to focus on measurements surrounding brand, sales, and channel lift. Entertainment. Engagement. The Australian Influencer Marketing Council (AiMCO) has released a specialist guide on best practice for measuring campaigns. Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat. This is the metric that measures how many people are paying attention to your campaigns. Key Metrics to Measure for Social Media Influencer Campaigns. Social Engagement. 85 for every dollar spent. There are many influencer marketing tools that will allow you to track each campaign and measure its effectiveness. 1. Which platforms and metrics to use to measure influencer engagement; How to reliably track, attribute, and measure influencer campaigns; Campaign ideas for e-commerce, lifestyle, and gaming apps; In addition to the above, we’ll share best practices for social media influencer marketing for ecommerce, mobile gaming and lifestyle apps. The influencers’ community is big. Influencer marketing should be treated with the same rigor as any other marketing investment – tied to brand objectives. You want their followers to get in touch with the brand. Follower growth rate. In such instances, a variety of actors—ranging from advertisers to activists to opportunists—employ a diverse set of tactics, techniques, and procedures to affect the decisionmaking, beliefs, and opinions of a target audience. This means that it is vital that you monitor the reach of. 1. One of the main advantages of HypeAuditor is its accuracy in detecting fake followers and engagement. Engagement rates, impressions, return on investment, CPA, CTR, and ad spend might be more important for you. While $0. ly, or promo code. Set Clear Goals for Your Influencer Campaign. The final step is to track and analyze the data from your SMO influencer marketing campaign. The share of voice is a metric that tells you what part of the whole discussion was generated by a certain online account. Instagram metrics help you measure specific campaign success. For example, if you spend $10,000 on an influencer marketing campaign and generate $15,000 in revenue, your ROI. Citation 2019). Create personalized landing pages for each influencer 9. But for influencers to be a credible part of our marketing mix, we had to prove their return beyond vanity metrics, as Marvin Chow, our VP of marketing, has pointed out. Not only has influencer marketing evolved but also the tracking of ROI in a marketing campaign. Use tools and analytics to monitor reach, engagement, conversion rates, and ROI metrics. With influencer marketing, the vast majority of brands find it incredibly difficult to accurately measure the ROI from their influencer campaigns. In 2023, influencer marketing is set to hit $21. Track the metrics of each campaign. Step 1: Set Clear Goals. Using influencer marketing analytics, brands can measure the. Challenge 2: Measuring Influencer Marketing ROI and Conversions. Key learnings: Brief on the value of a product not its attributes, build trust by. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. Plus you can measure success on influencer campaigns with real-time reporting software. Here are nine ways to judge whether your influencer campaign was successful. Engagement rates, impressions, return on investment, CPA, CTR, and ad spend might. Campaign Measurement. Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok. Databox. Brands that allowlist influencer content or use. Relevant: Align influencer campaigns with overall marketing goals and strategies. Tools to measure engagement. To measure the success of an influencer marketing campaign, use key performance indicators to help set quantifiable goals, such as making 100 sales in a month. According to data from a 2021 HubSpot Blog Research survey, revenue is the most crucial metric to marketers when. Audience Reach. 7. Here are some of the metrics that you should use for influencer tracking: 1. 303-733-0328. Credit is usually attributed to a YouTube influencer Marketing campaign when the user purchases through a vanity URL, bit. Key specialty: Influencer metrics. Reach and impressions. io, Brandwatch is a name that brands must watch closely. Audience Reach. Likely to come in more like 1-3 million impressions. Keyhole. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline. The basic equation looks like this: (Revenue/Cost) x 100. Marketing campaign measurement & management; Influencer search; CRM; Brands they work with. Mastering. Prior to. With the need to appeal to Gen Z consumers and create a virtual experience, influencer marketing increased by 470% from 2016 to 2020. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. The approach quantifies the economic value of publications. 6. Even if you’re familiar with influencer marketing and branded content, when it. This category is especially helpful for figuring. When measuring the relative performance of an influencer marketing campaign, this can only be achieved by capturing KPIs relevant to its. ROI is the percentage or dollar amount your brand gets back from your investment. Overall,. You also need to be able to use those tools to their potential. 1. Create personalized landing pages for each influencer 9. This is the metric that measures how many people are paying attention to your campaigns. Not all of these involve mathematics, with some taking a more subjective look at the success of an influencer campaign. Therefore, the CPM for your influencer marketing campaign would be $5. Content is published and amplified across channels. 2. in order to make the right decisions for your brand, you. Image Source. It saves your time and money. Work with your brand influencers to create schedules for social media content, collect data on engagement and conversions, and make changes to your campaign as necessary. You’ll be able to view metrics including total impressions, total engagements, and total link clicks. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. 1. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s This metric will help you estimate the effectiveness of your marketing campaigns and how they influence brand awareness. AI also offers real-time insights into the performance of an influencer campaign, allowing businesses to make changes on the fly to improve outcomes. This metric is ideal when your main goal is to increase brand awareness. The final step of measuring influencer marketing is to use the data and insights you gathered to adjust and improve your strategy. Measure Twice, Campaign Once. Brands can use reach as a KPI to measure the success of their influencer marketing campaigns. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving engagement. One of the best ways to determine if you’re paying the right amount for an influencer is by measuring your influencer marketing campaign ROI (return on investment). creating trackable URL-s, for example, with UTM tags; 3. Finally, on June 13, 2022, the ANA issued the first-ever official guidelines for measuring organic influencer marketing, “reflect[ing] the current state of organic influencer measurement. Individual influencer metrics include: Total impressions Let’s dive a little deeper into the definition of these terms and how they all affect the success of your influencer marketing campaigns. Influencer Marketing Measurement: Top Tips. After the campaign concluded, the brand was able to identify that both the fitness and lifestyle influencers not only generated the greatest awareness but drove. Paid Media. As your influencer marketing campaign starts running, keep an eye on the performance metrics you’ve set up in step 1. These metrics are only the corner pieces of the influencer jigsaw. Influencer marketing is a great way to get new customers by inspiring them with your content. Zorka. Grin makes it easy to measure the success of your campaign. Step 4: Monitor. 1 billion by the end of 2023, with 67 percent of brands reporting they increased their influencer budget. Develop and execute influencer driven performance marketing campaigns. (Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %. One of these key metrics is Cost Per Mille, also known as CPM for influencer marketing. Jul 21, 2022. 300% more micro-influencers utilized by large firms than in 2016. Buffer is an all-in-one social media marketing and ROI tool that’s designed to simplify the process of measuring and managing ads. Post reach refers to how many. Use analytics to track engagement, reach, conversions and other relevant metrics. 3% of Nord VPN's social traffic comes from there. Platforms like the Meltwater Influencer Marketing Suite help you measure your influencer campaign success. 3. According to Influencer Marketing Hub, the estimated. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving. Our in-house measurement style is designed to take into account the. Whether you’re just starting out with influencer marketing or you’ve found some success and want to double down, consider developing KPI(s) around management. In addition to influencer-driven brand awareness, check how you can market your event for free. Budgets are by no means small! There’s so much potential in influencer marketing for agencies that want to provide impact to new clients or expand existing accounts. This includes considering factors such as: Brand positioning and brand sentiment. The Definitive Guide to Influencer Marketing is an in-depth tutorial to one of the most successful forms of marketing today. Eight social platforms each measure engagement differently, and even market size estimates vary widely, so common ground is hard to find. marketers say measuring ROI is one of the biggest challenges of influencer marketing. Set Specific Objectives for Each Campaign. This allowed them to accurately measure the performance of their campaign across different categories of influencer and measure overall lift for their efforts against the control group. Coupon codes allow you to track sales and conversions before, during, and after a campaign. If you're looking to negotiate and pay fair rates per creator, you’ll need to internally determine your CPI or CPM goals. Influencer’s in-house Impact Score is our unique way of measuring campaign performance. 42. Amanda Bailey November 3, 2023. An influencer who has had a successful campaign with a competitor could be an excellent fit for. By Chloe Huffman January 16, 2023 January 19th, 2023 Education, Measurement & Attribution 11 Min Read. Challenge 2: Measuring Influencer Marketing ROI and Conversions. Still, brands cannot expect growth without a strategy social media marketing strategy. Find the right TikTok influencers for your campaign. Every campaign is a learning opportunity, and provides data that helps you identify where to improve. These two metrics together will give you an idea of roughly how many people are seeing a given post. Use affiliate links to measure success. 5 Adjust and improve your strategy. Be sure to analyze the growth of your brand’s social media followers to see if there’s a peak around the time of your influencer campaigns. The problem, says the ANA, is that the same level of data an advertiser gets from a paid influencer campaign across social media just isn’t there for organic influencer or content programs. At Rise, here’s how we set up successful measurement frameworks to measure the impact of influencer marketing campaigns on our clients’ businesses, and. The first metric in our list of how to measure the success of an influencer campaign relates to campaign reach and brand awareness. And the acknowledgment that organic content and influencer measurement differs. Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your campaign. 5% = average/good engagement rate. B2C Brands. The difference will reflect the number of followers you gained from your partnership. Read Direct Comments. For instance, let’s say your main campaign goal is to generate a certain revenue within a certain time frame. For analyzing latest social media trends. Consider what the reasoning was behind. For example, if the objective of a particular influencer campaign is brand awareness (top of the marketing funnel), then your KPIs will most likely identify milestones for the following metrics: # of Impressions/Views. Use tracking tools and analytics. Why it’s important: Because engagement gives the clearest picture of your. Conversions:Measuring the effectiveness of an influencer campaign can be a difficult task, but by analyzing the costs and comparing pre- and post-campaign results, businesses can gain valuable insights into. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). 1B ( The State Of Influencer Marketing: Benchmark Report 2023). Influencers were recruited through influencer recruitment software, which. The key metric you should be measuring all of your marketing spend on. 1 question I hear from brand CMOs is whether influencer marketing can be measured, and the answer is a resounding yes. Measuring Influencer Marketing. The most important metrics are dependent on your business’ specific goals, though. Your YouTube influencer marketing campaign starts with finding the right influencer. And while these tangible results are important, it isn’t the only data that you should be considering, particularly if you’re launching a new brand, store or product. Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your campaign. The search process is often slow. The ideal way to measure CTR is by using trackable links. Overall, 117 influencers generated 69,495 engagements. Follower authenticity. The last step of your influencer marketing campaign is to monitor and measure the results of your campaign. An influencer is a. Fashion blogger Julie Sariñana and model Ela Velden are two influencers with whom H&M partnered for its fall 2017 catalogue. Brands featured: GHD, Redken, Aveda, and Head & Shoulders. Tagger. Of the influencer campaigns we’ve measured, just over half of those surveyed felt the content they. Track own account progress, search & check influencers or just become acquainted with our product. But, if your campaign is focused on consideration and conversion, you might place a higher emphasis on engagement rate. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Measuring Influencer Marketing: Steps by Step. And your KPIs help you determine your most important influencer metrics. By tracking these metrics and using. Align your strategies with the influencer marketing campaigns. The not-so-good news is that there are certain drawbacks to this form of marketing as well. 2. Step 7. Setting good influencer marketing program goals and KPIs, and reacting to metrics in real-time is a skill that must be constantly practiced. . However, successful influencer marketing is dynamic and complex — you can't automate success. It measures a combination of elements including comments, shares, clicks, and interactions. For instance, let’s say your main campaign goal is to generate a certain revenue within a certain time frame. Their approach is unique wherein they leverage real-time data to optimize programs daily to generate the most efficient results. 9 million viewers tuning into last. 2. Decide the type of campaign you’ll run. We need to fill in the rest. Step 2: Consider a Wide Range of Metrics. Engagement is one of the most vital KPIs in measuring influencer marketing success. This means that the company generates $1 in. Measurement and brand awareness are definitely not two peas in a pod. Whether you’re looking to boost brand awareness or drive sales, tracking (and analyzing) KPIs lets you understand what works and what doesn’t — so you can make informed decisions. The final strategy for successful influencer management is to track the influencer’s social media and blog posts. However, EMV baselines fluctuate like the stock market. HypeAuditor. Measuring ROI in influencer campaigns is vital. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. 99/yearThe study found influencer marketing to continue its quick growth with 40 percent of marketers running more than six influencer marketing campaigns, and 20 percent of these marketers plan to. 2024. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. Engagement is, arguably, the most important of the three metrics to pay attention to when you’re measuring social media success. For example. Influencer marketing on Twitter offers a unique opportunity to reach and engage with your target audience. Here are four tips to help you create a successful YouTube marketing campaign. Use UTMs to track sessions and sales. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9. reality: the report. Built over time through common interests, content, or humor. Ben Jeffries, Co-founder and CEO of Influencer said “The No. The right influencer for travel services would be an influencer heavily involved in the travel industry (or one of similar relevance). 78, a return of nearly six times the original investment! The process of measuring ROI in influencer marketing is the comparison of the influencer campaign versus social platform ads campaign with the same performance and based. You have to link your influencer marketing campaigns to bigger goals that you are hoping to achieve. Results: With streamlined workflows, data transparency, and standardized performance measurement, Colgate-Palmolive's. The AiMCO Influencer Marketing. If you are running a small scale influencer campaign and you have a tight budget, manual might be your best bet. Calculate Your Campaign Reach. 11. If you're creating content, you need people to see it; that's just common sense. Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. What it is: Audience growth refers to the number of new followers your brand gains over the course of a campaign, or in the months after. Influencer marketing is projected to be a $4. The most valuable commodity in this dynamic is not the influencer, but their fan base. First, define your campaign objectives and target audience. Now, it’s time to use both your initial goals and KPIs to measure your overall campaign performance. Measure the Results of Your Influencer Campaigns; Ultimately the success or otherwise of your influencer campaign comes back to the objective you set at the start of the process. It lets you find the right kind of social media personality for your needs and reach, which is crucial when it comes to your target audience’s reach. Before we dive in with the metrics you should be tracking, Bannersnack‘s Robert Katai argues that “there is no ONE most important KPI when tracking. The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. In fact, 76 percent of U.